Moral Message Analysis of Marlina the Murderer in Four Acts as a Form of Anti-Violence Against Women Campaign
DOI:
https://doi.org/10.35335/jict.v15i2.192Keywords:
Campaign-Anti-Violence, Film, Moral-Message, WomenAbstract
Communication is a form of interaction that allows individuals to convey meaning through symbols, signs, and narratives. In film media, communication does not only occur through dialogue between characters, but is also realized through visual symbols that build moral messages. This research aims to analyze the representation of violence against women in the film Marlina the Murderer in Four Acts with the Roland Barthes semiotic approach. The research method used is descriptive qualitative with semiotic analysis to reveal the denotative, connotative, and social myth meanings contained in Marlina the Killer in Four Acts. The results show that this film not only represents the reality of violence against women, but also a form of criticism of patriarchal culture. Through the character of Marlina, the film builds a narrative of women's resistance to masculine domination and shows how media can play a role in shaping social awareness. Thus, this film can be understood as a form of anti-violence against women campaign that aims to increase public understanding of the importance of gender equality and the protection of women.
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